Students will normally have three or more of the following outputs:


A wordpress or similar blog which showcases the work done on the masters, enabling interested parties to find out more about you and your project. Guidelines for the blog are here.

2. report is a useful document to give to a person or organisation with whom you have been working so that they have a written record of what was done and what the results were – they may comission you to do more work on the basis of this, so ensure it is produced to a professional standard and has your contact details. If you intend writing a report Mike Press’ guidelines from the Research Methods module can be found here. A report written for the R+C module should be aimed at your client – not your tutors.

3. An academic paper is aimed at a specific community – for example a service design or healthcare conference or journal. It should be written in the style of that community, but should be understandable to anyone. If you intend writing an academic paper, here are some guidelines on writing an academic paper I prepared earlier – feedback on this is very welcome. A good example is Designing Empathic Conversations for Inclusive Design Facilitation by Bas Raijmakers, Geke van Dijk, Yanki Lee and Sarah Williams discussing an inclusive design facilitation for the Heartlands project which was presented by Bas at the Include conference in London in 2009. It has the figures (images) at the end as many conferences specify this – but you can put yours in the text.

4. Case Studies A case study is a brief outline of a project which explains what the project was, what its aims were, who did it and what the outcome was. The Design Council has different styles of case studies on its website – this one on the matter describes a project which two of our graduates, Lauren Currie of Snook and Lisa Murphy of Young Scot were involved in. This is a good format for writing up previous modules for your portfolio. 

5. A public facing webpage. This is the webpage for the matter – so the same project that is described in the Design Council case study, but this is the public facing site, where young people would join up.

6. If you intend doing more journalistic type writing, for example an article for a newspaper or magazine read some good writing in the Guardian or Telegraph.  In this article for touchpoint magazine written by Bas Raijmakers, Geke van Dijk from STBY and Katherine Gough from Nokia Design ‘Cultural Change by Service Design’ the authors discuss practicing interpretation skills, storytelling and supporting design and business decisions with evidence and inspiration from everyday life. It is aimed at more of a mixed audience of business, practitioners and academics.

7. A service blueprint outlining the service from multiple viewpoints over time.

8. If you are making a toolkit, you will likely need a video and webpage to explain what it is and how it works. Storycubes are a toy – but could very easily be a toolkit, and the site explains what it is, how you use it and where to get them.

9. If you are doing a research poster – I’ll get around to this…

10. If you are preparing audio/video listen to reports on the BBC and keep your eye out for videos on TV and online that communicate ideas effectively – learn from people who have already solved the problem.

11. An App: you may produce a simulation and/or visualisation of what a mobile app might look like like and do. My Service Fellow  is a app to evaluate travel experiences – they have programmed and produced the app (which you are unlikely to do), but the site demonstrates what it is for, what it looks like and how it works.

Good writers say clearly and simply what they have done and why, in a way that tells a story and has evidence to back it up.

The University of Dundee provides  support to students in terms of developing their writing skills. The University provides one-to-one tuition sessions and other tutorials that can help address your specific needs. Further information is provided here. 


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