Realisation and Communication – General Feedback

General Feedback

The most successful final project work demonstrated a close working relationship with a range of different stakeholders at different levels throughout the project. Well resolved projects had multiple cycles of design iteration, with failure being seen as part of the learning.

A number of projects were strengthened by the production of a design brief, which helped give focus, even if it changed and developed in response to changing circumstances.

Although co-design and a sense of community was discussed, it would have been good to see more evidence of skill-sharing between the MDS community – there was a good deal of support given by some, but this was not always reciprocated -it is important to realise that skill-sharing means exchanging different skills, not ‘like for like’: so help with proof reading could be exchanged for anything from graphic design work to keeping the studio environment tidy and clean.

As was notably stated in one presentation “unlike other forms of design, service design is not done in the studio” and projects really flourished when you overcame any apprehension and connected face to face with the people with whom you were designing with and for.

Without exception everyone achieved a good masters standard.

Individual feedback to follow.


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Design for Business – masters newspaper

Design for Business

Using Service Design methods to unlock opportunities for creativity in small enterprises.

Coming from a Business Management background with research into how business networking could impact small enterprise; Alex’s masters research explores how the Service Design approach could benefit businesses especially small enterprises.

Economic conditions have been of great concern lately, influencing the future of many enterprises; especially small businesses, such as your local grocery shop or the bicycle store down the road.

Until now, Service Design has been recognised for its benefit to the community and the innovative approach that can bring to large organisations. But what value could Service Design approaches bring to small enterprises, which often have little financial means, or time, to explore new possibilities?

Thus, this project was devoted to practicing Service Design methods for the support of small enterprises, and promoting the importance a deeper understanding of customers. Although this can be achieved with many other available approaches, those used in Service Design are often more empathetic, interactive and creative; delivering a more insightful understanding of the experience that customers have before, during, and after their interaction with an enterprise.

This project has been achieved with the collaboration of start-up and small enterprises in Scotland, England and Cyprus. Alex decided to focus a major part of his project practicing those methods for small businesses and generating a deeper insight into what value Service Design can bring.

In the future Alex plans to set up his own business, practicing Service Design methods for the development of entrepreneurship in start- ups as well as small to medium businesses.


Linkedin: Alexandros Ioannou

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Natalia Mazur: Co-creating organisational strategy with Scottish Outdoor Education Centres.

Title: Co-creating organisational strategy with Scottish Outdoor Education Centres.


Natalia’s final Masters Project at the University of Dundee was focussed on co-creating organisational strategy with Scottish Outdoor Education Centres (SOEC).

SOEC is a Scottish charity and the biggest provider of Outdoor Education in Scotland, working to provide accessible outdoor learning experiences to children and young people.

Natalia Mazur project managed, designed and facilitated the process of re-evaluation and strategic co-creation with the staff and management of the Scottish centres. A service design methodological approach was applied by Natalia during this collaborative innovation project.

Throughout the project Natalia developed many skills and areas of expertise as a service designer and project manager, through facilitating the process of organisational innovation. One of Natalia’s roles was to enable the front line staff within SOEC to use their expertise to build a strategic vision, through a series of co-creative workshops.

As a result of this Masters project, Natalia developed 3 concepts for the strategic growth of this Scottish charity: Set up of a Volunteering Scheme, Low Carbon Strategy and Community Garden and Outdoor Kitchen.

Transformational change for the centres is another outcome of this service design led project and this new thinking culture has been embraced and adopted by the SOEC staff.


“Friends of Belmont”, a volunteering scheme established during the project, has now delivered a number of biodiversity and centre improvement projects. SOEC are now in the process of applying for funding to receive support to fully fund and develop the volunteering scheme.

Natalia Mazur is currently looking for fully time employment within the Service and experience design field, both nationally and internationally.

Project Statement: Natalia Mazur project managed, designed and facilitated the process of re-evaluation and strategic co-creation with the staff and management of the Scottish centres.

Natalia Mazur

Master of Design for Services Student

University of Dundee


Twitter: @NataliasIdeas


Mobile: 07868442830

The University of Dundee is a registered Scottish Charity, No: SC015096

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Digital technology and creative business – Chengchen‘s project

This project looks at how digital technologies help creative businesses as a part of the “Digital Technologies and Creative Enterprise Education” project, which is founded by Arts and Humanities Research Council.

Like everything else, the way people live and communicate has been transformed by the digital age, and the way of doing business is changed as well. From remote collaboration, project management, digital marketing to digital prototyping, digital technologies across a range of platforms provide valuable and cost effective means to improve work performance. While UK creative industries are characterized by high levels of self-employment, one in three creative graduates run their own business and work in a freelance capacity. Unlike well-established companies with deep pockets using digital tools, the project seeks to illustrate how creative SMEs use digital tools to facilitate their work.

Chengchen Zhang has found that although creative businesses believe utilizing digital technologies more effectively will increase their productivity, few of them have enough time and money to investigate on exploring digital tools. There exists a huge knowledge gap between existing resources and what developing businesses require.

The project outcome is a service which provides a diagnosis tool and stories collected from creative businesses all over the world regarding digital technologies. The stories cover project management tools such as Basecamp and Trello, digital marketing tool twitter, prototyping software; all collected from people such as jewelry designers, senior freelance graphic designer, product design startups and so on.

Several parties may benefit from this project: creative startups will have opportunities to increase their knowledge of possibilities and benefits of using digital technologies to improve their business performance by using this service, the creative graduates will have a training workshop run by Frances Brown, which will be designed based on the research findings as well as this platform and all the resources and stories will be made available for future use.

Highlighted;in the digital age, how can digital technologies help creative business.

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newspaper article – Ming

Co-designing a communication system

Some children when they are born, they can not speak or move as other children do, but they still have the right to get the same respect as others, and enjoy the same opportunities for education, health care, love and support.

Compared to other children, they are confronted with bigger challenges in their day-to-day lives. It is therefore extremely important to develop a communication system, which enable staff, parents and relatives of the children from Children’s Hospice Association Scotland(CHAS), to understand and keep up-to-date with the children’s health conditions in an efficient and accurate way. A platform where they can share children’s stories, their likes and dislikes; and even gain emotional support. Such a platform would be similar to Facebook, simple and easy to use, but unlike Facebook would have a trustable online environment as security and privacy is of great importance when sharing information about the children. This means the child’s parents, staff at CHAS and other key organizations and trusted people can have access to the children’s health conditions and gain emotional insights into their personalities in a safe and secure environment.

Ming have an opportunity to collaborate with a company called the Memory Box Network. It is an online platform that focuses on privacy and security, and has been developed for the families of people with dementia but has potential functionality and privacy required for this project.

Therefore, this project is about co-designing a communication system with children who are from the Children’s Hospice Association Scotland, and also their families, carers, workers and staff. This project is a part of a bigger project which aims to develop an online platform that will enable users to effectively communicate and share the life of the child by combining a series of networked tactile objects linked to an online interface.

As a designer with a graphic design background, Ming is interested in how the interface can be developed as a useful, desirable and playable media for all the stakeholders to use.

What is next

Ming will try to create a serious of Pilot testing and evaluation workshop at CHAS. To test and evaluate the suitability of the Memory Box online platform for use by families and staff at Rachel House as part of the this project: is it’s functionality and privacy a useful tool for communication in the CHAS setting? On the other hand, this project is going to seek funding for more comprehensive development of the system.

Research Question

How the interface can be developed as a useful, desirable and playable media for CHAS staff, parents and relatives of children with complex communication needs to use.

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Claire England-Press Release for Newspaper

Today the service sector accounts for 75% of the UK’s economy. There is an ever increasing number of services that are going online, and a recent Government change in service strategy to make the UK digital by default, and cut costs by 2014, means we are currently experiencing an evolution in the term ‘service’.

This development has occurred due to technological discoveries, but also because there is current economical pressure to cut costs. With this in mind, Claire was inspired by visionaries of the nineteenth century, to use human-centered design methods, to try and seek out optimistic and hopeful future scenarios, for the pressing issue of digital (and therefore social) exclusion, and put value back into the idea of serving people.

“William Morris takes a kinder approach to everyday life, recognising that people have to ‘make do’ within a system which is not of their choosing” David Gauntlett.

For this project, Claire has been exploring alternative approaches to ICT teaching with adult learners. Looking at informal and creative ways to engage individuals with technology, Claire worked with a small group of older ICT learners from a community in the north of England.

Together they designed and conducted workshops that encouraged the emergence of informal technology assistance amongst themselves, and stimulated their confidence and passion for sustained adult learning in a more informal, social setting. The workshops focused on learning through activities of technology deconstruction and visual mapping, which provided cues, and presented opportunities for informal, curiosity-led discussion and knowledge sharing amongst the group.

Claire intends to continue with this project upon completion of her Masters, and hopes to establish the growth of similar workshops, to encourage open discussion of digital service, and provide older community members with the confidence to feel influential, and in control of their digital interactions.

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Flora Project Text for Newpaper

The Service Translation for Healthcare—Xinyue Zhang

Project Question: How can international students get access to health service quickly?

Xinyue Zhang’s master Project is the service translation for healthcare. The project is associated with Imprint research which is looking at public responses to identity technologies and services especially help individuals get access to services and organisations.

Currently increased numbers of international students study in the UK. They might encounter the cultural adaption especially for seeking health information. In the UK, it has a complicated health system , international students might not understand when they first come to the UK. One of a paper indicates that more than 60% of students do not know where and how can they get access to health services the lacked relevant information becomes an issue.

Xinyue started to do interviews and questionnaire in order to know tstudents’ experiences and problems during they were seeking healthcare. Xinyue also did project research with the staff from university health service who had more experience in health field .Xinyue did co-design workshop about the flow chart with the nurse from university health service and make sure she was in the right stage. After that she did prototype with students and understand the touch points about the service. For the next step, she will continue do final prototype with nurse and make the interface of the APP through computer.

The result would be a new service to help students gain effective health information, which is relate to them and guide them to get access to health service. The final outcome would be an APP with an introduction website and a short video for App introduction. In the future Xinyue will continue work and study in service design field and use different kinds of design methods to contribute to future tasks.

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